Director Online Ministry at Point Loma Community Presbyterian Church
San Diego, CA
About the job
Major Scope and Purpose:
The Director of Online Ministry (DOM) is to lead and design Point Loma Community Presbyterian Church’s (PLCPC) online engagement. The DOM puts into action the strategies that help people outside the church take next steps towards the church and faith and engage people within the church to take their next steps on the discipleship pathway.
Strategy- In collaboration with our pastoral staff and Session, lead the development and implementation of PLCPC’s online engagement to help people meet, know, and follow Jesus. This includes but is not limited to a developing a strategy for our online worship services, bible studies, and other events and providing pastoral connection to a newly formed online community.
Marketing- Oversee marketing efforts and internal and external-facing digital communications, including the determination and tracking of digital metrics (including lead and lag indicators) that will inform the decision-making process related to current and future online engagement strategies.
Engagement/Next Steps- Develop the online engagement strategies that will help people move from initial exposure to PLCPC to taking next steps that connect them to the church and to the church’s discipleship pathway. The intent is to attract and engage intergenerationally and to enhance our diversity.
Teams- Work with all (existing and future) PLCPC groups engaged in communications, long range planning, mission, adult and youth/children, etc., to implement online engagement strategies, procure digital content, and move people towards engaging with the broader church community.
Communications- Provide direction to our overall communication strategy through supervision of our Communications Coordinator for the design and publication of our website, social media, print media, banners, marquee and any other publications in the community. Work collaboratively, always keeping in mind the vision/mission of the church.
Develop a team of volunteers and staff to support the online ministry.
This role requires a strategic thinker with the ability to envision, develop systems and processes, implement and drive projects and strategies through to completion. This is accompanied by demonstrated effectiveness and qualities of:
Strong understanding of inbound marketing and content strategies for connecting with people and leading them on a journey that is defined and supported by our Session.
Leadership experience, including developing, mentoring, and obtaining results through a team approach specifically with volunteers.
Capable of managing a staff or contracted team in content execution areas (videography, design, photography, etc.) and must have general knowledge in all of these areas.
Strong analytical skills/data-driven thinking. Ability to use and apply online analytics tools to identify trends to optimize spend and performance based on insights, and the ability to manage a digital marketing budget.
Effective communication skills—verbal and written
Self-motivated, self-directed requiring minimal supervision; teamwork orientation with strong relational management skills.
Ability to articulate a vision for promoting increased inclusion of diverse and historically underrepresented groups among the church congregation, particularly with regard to race, ethnicity, culture, social and economic class, gender, sexual orientation, age, ideology and political orientation.
Bachelors’ degree in Communication, Digital Strategies or equivalent
5+ years experience
Must be committed Christian with personal maturity in leading and serving others consistent with Reformed Theology and the PC(USA) Book of Order.
Have a desire to be engaged in strategic vision for God’s work through a local church body.
Have a strong commitment to own personal spiritual, physical, and emotional well-being.