Job Description – Admissions Director

 

Job Title: Admissions Director

Department: Admissions

Supervisor: Head of School

FLSA Status: Exempt

Term: 12- Month

Summary

The Admissions Director leads all recruitment, admissions, and enrollment efforts for New Braunfels Christian Academy. This position serves as the primary ambassador of the school to prospective students and families, guiding them through the admissions process from initial inquiry through enrollment and assimilation into the school community. The Admissions Director develops and implements strategic enrollment and marketing initiatives to attract and retain mission-appropriate families while advancing the Academy’s Christ-centered mission and long-term enrollment goals. This position also oversees the withdrawal process for all students, ensuring clear communication, proper documentation, and a smooth transition for families.

Required Christian Qualities

• Is a born again Christian and has made a profession of faith of Jesus Christ as Savior and Lord.
• Believes the Bible to be the inspired, the only infallible, authoritative, inerrant Word of God.
• Accepts without reservation and lives by the school's Statement of Faith and Statement on Marriage, Gender, and Sexuality as a condition of employment and continued employment in this ministry.
• Manifests by daily example the highest Christian virtue serving as a Christian role model both in and out of school.
• Glorifies God by partnering with parents within a Christ-centered community to instill a biblical worldview in students by educating, equipping, and encouraging in faith, excellence, and service.
• Integrates biblical principles and the Christian philosophy of education throughout instruction.
• Faithfully attends and financially supports a local church whose fundamental beliefs are in agreement with the school’s Statement of Faith.
• Has the conviction of being called by God to Christian school ministry.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Lead, manage, and continuously evaluate the student enrollment process from initial inquiry through enrollment and family assimilation into the school community. Serve as the primary point of contact for prospective families, responding promptly to inquiries and cultivating strong, mission-aligned relationships.
• Develop, implement, and assess recruitment and enrollment strategies designed to attract, enroll, and retain mission-appropriate families. Maintain accurate admissions data, reports, and statistics to evaluate enrollment trends, effectiveness, and growth opportunities.
• Collaborate with administrative and development staff to design and execute marketing strategies, advertising campaigns, and admissions events that support enrollment goals. Develop and oversee admissions marketing materials, correspondence, and communications related to recruitment, enrollment, and assimilation.
• Work closely with principals to coordinate interviews, assessments, and placement decisions for prospective students. Conduct individual and group campus tours, effectively communicating the school’s mission, programs, and biblical worldview.
• Establish, maintain, and evaluate systems and processes for campus visits, student testing, interviews, and admissions screening. Collaborate with administrative and development staff to evaluate applicants for mission alignment and academic readiness.
• Train, educate, and enlist faculty and staff to support the admissions and enrollment process as needed. Develop and implement tools, programs, and initiatives that support successful new family and student assimilation.
• Create and manage a comprehensive, data-informed marketing and enrollment plan focused on inquiry generation, nurturing relationships, enrollment, and long-term retention. Assist with development events, fundraising activities, and school-wide initiatives as needed to support institutional goals.
• Organize and oversee Admissions Committee meetings and communicate enrollment decisions, including offers of enrollment, placement into a waiting pool, or denial letters.
• Prepare, create, and maintain up-to-date admissions materials, including tour packets and related informational resources.
• Maintain daily accuracy and integrity of student and family data within the FACTS student information system, ensuring all records are current, complete, and properly maintained.
• Collaborate regularly with the Business Office to assist families with financial matters, including payment plans and coordination of records release as needed.
• Perform duties similar to a registrar, including maintaining and managing official student records.
• Oversee enrollment and maintain SEVIS records for international students, ensuring compliance with all applicable regulations.

Supervisory Responsibilities

The Admissions Coordinator reports to the Admissions Director

Competencies To perform the job successfully, an individual should demonstrate the following competencies:

• Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
• Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how the job relates to others; uses resources effectively.
• Use of Technology - Demonstrates required skills; uses technology to increase productivity; keeps technical skills up to date.
• Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
• Customer Service - Manages difficult or emotional parent or employee situations; responds promptly to parent or employee needs; responds to requests for service and assistance.
• Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
• Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
• Teamwork - Puts success of school above one's own interests.
• Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
• Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
• Quality Management - Demonstrates accuracy and thoroughness.
• Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
• Conflict Resolution - Keeps emotions under control; uses negotiation skills to resolve conflicts.
• Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves school resources.
• Diversity - Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; promotes a harassment-free environment.
• Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds school values.
• Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values.
• Strategic Thinking - Develops strategies to achieve organizational goals; understands school's strengths & weaknesses; analyzes market and competition.
• Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Personal Appearance - Dresses appropriately for position; keeps self well groomed.
• Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas.
• Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently.
• Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
• Quantity - Completes work in a timely manner.
• Safety and Security - Observes safety and security procedures; reports potentially unsafe conditions. Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree from four-year college or university. Needs to have extensive experience with customer service and strong organizational skills.

Language Skills

Ability to read, analyze, and interpret financial reports and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to administrators and board of directors.

Mathematical Skills

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual should have knowledge of FACTS (or a similar student information system) database software; Google Drive; internet software; Excel or Google Sheets spreadsheet software; Word or Google Docs word processing software; and Microsoft Office 365.

Certificates, Licenses, Registrations

None required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

 

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